IP Pro®

Failure to Leverage Intellectual Property

The value of intangibles like intellectual property rights associated with inventions and brands, customer data, AI, and software continue to grow, as businesses increasingly depend on technology and innovation to stay competitive. The missed opportunity cost for both companies and economies not leveraging their intangibles is almost incalculable.

Underutilized Assets

Harvard Business Review estimates that Corporate America loses over $1 trillion every year to underutilized assets. Intangible asset underutilization results in missed revenue opportunities, poor financing strategies, failed licensing alliances, and more.

Constantly Changing Business Landscape

The business landscape is changing faster than ever before. New technologies, evolving social practices, breakthrough business models, AI, and novel global distribution systems are just some of the disruptions to IP and innovation processes.

Creating Profitable Solutions for Your Intellectual Property

While intellectual property (IP) is one of the most important assets a business can have, many businesses fail to manage it in strategic ways. Even organizations with name recognition and stellar reputations face IP challenges. These challenges include poor leveraging of intangibles, patent underutilization, failure to plan competitively in the R&D process, and constant changes in specific industries and in the entire business landscape. Lack of strategic IP management has serious consequences–for both a business itself and the larger economy in which it sits. Trillions of dollars have already been lost due to underutilized intangible assets. It’s time for a change.

That’s where DDB Technology’s patented business tool IP Pro® can be helpful. IP Pro® is a unique and proven solution for the strategic management of intellectual property. Our tool assesses the quality of the innovation process–so that organizations spend their time only on the most fruitful IP opportunities. That’s what IP Pro® can do for your business.

We built IP Pro® to solve a major pain point we saw enterprises experiencing. They were missing out on profitable IP opportunities, stifling their own growth and the growth of their economy. They needed–and still need–frequent and affordable IP strategy review and development of the processes and structures for execution. IP Pro® was built to provide those exact services.

IP Pro® is built upon successes with the solutions DDB Technology has developed over the past 20 years for major corporations and firms. 

Examples of past IP Pro® users include Foster Wheeler, Deloitte & Touche, GlaxoSmithKline, The Interpublic Group, Chevron, and mid-sized and emerging growth companies. We have sold companies profitably even when the commercialization failed.

How IP Pro® can make a difference:

  • Discover new revenue streams and drive innovation, including new markets, spin-outs, licensing, and alliances.
  • Attract capital, develop IP financing strategies and find hidden IP opportunities.
  • Maximize the performance of your IP function.
  • Partner with your IP counsel to improve protection and maximize the returns on your inventions.
  • Manage your licensing and alliance relations. Over 50% of these relationships fail and often result in a net loss of IP valuation.

“Over the past half-century, we have witnessed a somewhat silent revolution in terms of what factors are really driving business valuations,” reports Forbes. “As the global economy has gradually shifted away from an industrial base and focuses more on services and knowledge, enter the age of intangible assets, and an increasingly vital component of corporate worth.”

IP Pro® helps organizations do just that–find the hidden and unrealized value of your innovation and intellectual property.

Let DDB Technology Help You Leverage Your Intellectual Property

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Why us: Ease of Use

IP Pro® was designed with enterprises in mind. We know the challenges that Fortune 500 companies face every day, especially in our constantly changing landscape. We created IP Pro® to make it easier for companies to get the full value of their assets–to create more economic value for their business without requiring significant time out from other tasks. In fact, the tool is so easy to use that it won the Corporate America News Small-Cap Award for the most innovative IP management solution for artificial intelligence tools for determining structure, processes, and strategy.

Why us: Proven Track Record of Strategic IP Management

Denise Drace-Brownell, head of DDB Technology, has a long history of helping organizations take full advantage of their IP assets. 95% of corporate value, for instance, was earned on an exit by escalating the IP portfolio value 10X via innovation and negotiation and filing new strategic patent applications. As the former President of FutureBrand Healthcare, Denise’s branding/IP strategy opened up a $20 million new business. Her IP Pro® tool won the Corporate America News Small-Cap Award. If there’s anyone a business team wants by their side to maximize their assets, it’s Denise and DDB Technology.

Why us: Deep Commitment to the Business Community

Denise Drace-Brownell has been deeply entrenched in the business community for decades. She’s passionate about discovering untapped potential to help organizations reap as much economic value of their IP assets as possible. In her experience leading Fortune 500 companies, she saw how crucial proper planning and execution are in the IP management process. The absence of those elements limits the ability of a company to leverage its assets fully, resulting in money left on the table. Unfortunately, this is a reality for many businesses. Denise is dedicated to helping businesses avoid this situation by arming them with the right tools, such as IP Pro®.